Impression Management using Typeface Design
Pamela W. Henderson, Joan L. Giese, Joseph A. Cote · Journal of Marketing · 2004
Cited by 343
Author · Washington State University Vancouver
Joseph A. Cote
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Author · Washington State University Vancouver
Pamela W. Henderson, Joan L. Giese, Joseph A. Cote · Journal of Marketing · 2004
Cited by 343