article · IEEE Transactions on Visualization and Computer Graphics · 2014
The Persuasive Power of Data Visualization
Anshul Vikram Pandey, Anjali Manivannan, Oded Nov, Margaret L. Satterthwaite, Enrico Bertini
Cited by 249Abstract and details only
Abstract
Data visualization has been used extensively to inform users. However, little research has been done to examine the effects of data visualization in influencing users or in making a message more persuasive. In this study, we present experimental research to fill this gap and present an evidence-based analysis of persuasive visualization. We built on persuasion research from psychology and user interfaces literature in order to explore the persuasive effects of visualization. In this experimental study we define the circumstances under which data visualization can make a message more persuasive, propose hypotheses, and perform quantitative and qualitative analyses on studies conducted to test these hypotheses. We compare visual treatments with data presented through barcharts and linecharts on the one hand, treatments with data presented through tables on the other, and then evaluate their persuasiveness. The findings represent a first step in exploring the effectiveness of persuasive visualization.
Cite this paper
Pandey, A. V., Manivannan, A., Nov, O., Satterthwaite, M. L., & Bertini, E. (2014). The Persuasive Power of Data Visualization. IEEE Transactions on Visualization and Computer Graphics, 20(12), 2211–2220. https://doi.org/10.1109/tvcg.2014.2346419
Pandey, Anshul Vikram, et al. “The Persuasive Power of Data Visualization.” IEEE Transactions on Visualization and Computer Graphics, vol. 20, no. 12, 2014, pp. 2211–20, https://doi.org/10.1109/tvcg.2014.2346419.
Pandey, Anshul Vikram, Anjali Manivannan, Oded Nov, Margaret L. Satterthwaite, and Enrico Bertini. 2014. “The Persuasive Power of Data Visualization.” IEEE Transactions on Visualization and Computer Graphics 20 (12): 2211–20. https://doi.org/10.1109/tvcg.2014.2346419.
Pandey, A.V. et al. (2014) ‘The Persuasive Power of Data Visualization’, IEEE Transactions on Visualization and Computer Graphics, 20(12), pp. 2211–2220. Available at: https://doi.org/10.1109/tvcg.2014.2346419.
@article{pandey2014persuasive,
title = {{The Persuasive Power of Data Visualization}},
author = {Pandey, Anshul Vikram and Manivannan, Anjali and Nov, Oded and Satterthwaite, Margaret L. and Bertini, Enrico},
journal = {IEEE Transactions on Visualization and Computer Graphics},
volume = {20},
number = {12},
pages = {2211--2220},
year = {2014},
doi = {10.1109/tvcg.2014.2346419}
}Made from the index record. Check names, capitalisation and page numbers against the paper. Need another style? AI for Research has over 10,000.