book chapter · IGI Global eBooks · 2011

Customer Core Competency

Cited by 0Abstract and details only

Abstract

Corporations that need technology must make a decision. They can solve the problem themselves or purchase an outside product or service. Their core capabilities influence this decision and affect the value of the supplier’s product. It is probably difficult to sell ice to Eskimos. It is always hard to sell anything to someone who already has what you have, or can make it inexpensively. Despite this, many enterprise software companies depend on being successful in this manner.Request access from your librarian to read this chapter's full text.

Cite this paper

APA 7

LeClair, C. (2011). Customer Core Competency. IGI Global eBooks. https://doi.org/10.4018/9781591408055.ch005

MLA 9

LeClair, Craig. “Customer Core Competency.” IGI Global eBooks, 2011, https://doi.org/10.4018/9781591408055.ch005.

Chicago

LeClair, Craig. 2011. “Customer Core Competency.” IGI Global eBooks. https://doi.org/10.4018/9781591408055.ch005.

Harvard

LeClair, C. (2011) ‘Customer Core Competency’, IGI Global eBooks. Available at: https://doi.org/10.4018/9781591408055.ch005.

BibTeX

@incollection{leclair2011customer,
  title = {{Customer Core Competency}},
  author = {LeClair, Craig},
  booktitle = {IGI Global eBooks},
  year = {2011},
  doi = {10.4018/9781591408055.ch005}
}

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