book · Figshare · 2020
Competitor Analysis
Daellenbach, Urs, Sammut-Bonnici, Tanya, McGee, John, Cooper, Cary L.
Cited by 0Open access
Abstract
Competitor analysis is essential to effective strategic management. It requires careful consideration of who a business is competing against directly and indirectly as well as new or potential rivals. Analyzing competitor's strategies involves drawing on a wide range of information available about their activities in product/service markets, their interactions with suppliers and customers, their company histories and annual reports, and media sources or presentations to key stakeholders. Moving beyond the snapshot view of a competitor to understanding its goals and direction and the factors driving these changes is particularly desirable.<br>
Cite this paper
Daellenbach, U., Sammut-Bonnici, T., McGee, J., & Cooper, C. L. (2020). Competitor Analysis. Figshare. https://doi.org/10.6084/m9.figshare.12220754
Daellenbach, Urs, et al. “Competitor Analysis.” Figshare, 2020, https://doi.org/10.6084/m9.figshare.12220754.
Daellenbach, Urs, Tanya Sammut-Bonnici, John McGee, and Cary L. Cooper. 2020. “Competitor Analysis.” Figshare. https://doi.org/10.6084/m9.figshare.12220754.
Daellenbach, U. et al. (2020) ‘Competitor Analysis’, Figshare. Available at: https://doi.org/10.6084/m9.figshare.12220754.
@book{daellenbach2020competitor,
title = {{Competitor Analysis}},
author = {Daellenbach, Urs and Sammut-Bonnici, Tanya and McGee, John and Cooper, Cary L.},
publisher = {Figshare},
year = {2020},
doi = {10.6084/m9.figshare.12220754}
}Made from the index record. Check names, capitalisation and page numbers against the paper. Need another style? AI for Research has over 10,000.