article · 2007
Intelligent Software Agents
Implications For Marketing, Michel Clement A, Gunnar Rimmel B, Matthias Runte C
Cited by 0Abstract and details only
Abstract
The potential for the efficient and effective organization of market processes by using interactive media is hardly used. Intelligent software agents represent one of most interesting the innovative technologies under economical criteria. This article shows how supplier can use software agents for the individualization and automation of their marketing instruments applied. The use of methods from artificial intelligence enables agents to learn. Thus the automatic optimization of the marketing instruments becomes possible to satisfy massive individualized needs of the demander. Moreover it is outlined, which effect the supplier's use of software agent has on the buying behavior of the demander. Interaction effects are considerated, which develop, if demander likewise use software agents for the support of their purchase process. This article shows that software agents increase the effectiveness and efficiency of market processes on several levels of the Consumer Buying Behavior Model. Keywords: Intelligent Software Agents, Marketing, eCommerce, Virtual Market Place BRT Keywords: CB, GA, GE, HB
Cite this paper
Marketing, I. F., A, M. C., B, G. R., & C, M. R. (2007). Intelligent Software Agents.
Marketing, Implications For, et al. “Intelligent Software Agents.” 2007.
Marketing, Implications For, Michel Clement A, Gunnar Rimmel B, and Matthias Runte C. 2007. “Intelligent Software Agents.”
Marketing, I.F. et al. (2007) ‘Intelligent Software Agents’.
@article{marketing2007intelligent,
title = {{Intelligent Software Agents}},
author = {Marketing, Implications For and A, Michel Clement and B, Gunnar Rimmel and C, Matthias Runte},
year = {2007}
}Made from the index record. Check names, capitalisation and page numbers against the paper. Need another style? AI for Research has over 10,000.