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About 10,000 papers for “Competitive analysis”

Competitive Analysis

David Loudon, Robert Stevens, Bruce Wrenn · Marketing management · 2012

Jim Owens was under considerable strain as he worked on a marketing plan for his new employer, Watercrest, Inc. He completed a consumer survey and a rough draft of the plan but was still unsure of the details of the rest of the document. Time was a factor in his concern since the deadline was one week away.

Cited by 0

Competitive analysis

Malcolm McDonald, Martin Christopher, Margrit Bass · Marketing · 2003

Success in the market place is dependent not only upon identifying and responding to customer needs, but also upon a company’s ability to ensure that its response is judged by customers to be superior to that of its competitors. In other words, the development of marketing strategies must be based upon both customer satisfaction and competitive differentiation.

Cited by 0Open access

Competitive analysis

David N. Flynn, Erin Dengler, Elisa T. Lund · Elsevier eBooks · 2024

Cited by 0

Competitive Analysis

Venkatesh Shankar · Wiley International Encyclopedia of Marketing · 2010

Abstract Competitive analysis refers to the evaluation of strategies relating to a focal brand, product, strategic business unit (SBU), or firm relative to current and potential competitors in its market or industry. Competitive analysis is undertaken before the formulation and development of positioning strategy, value propositions, and marketing mix strategies. It is also undertaken for a new brand or product, in particular, prior to its launch in a new market. Competitive analysis can be performed using game theoretic models. Competitive analysis in a new‐product entry context involves a solid understanding of a framework that comprises the determinants of new‐product entry strategy, its interrelationship with competitor response, and the drivers of competitor response. Research on competitive analysis in the new‐product context offers important frameworks and insights. Competitive analysis can be enriched by including competitive benchmarking, convergence analysis, and coopetition analysis.

Cited by 0

Competitive Analysis

Imreh Csanád · SZTE Publicatio Repozitórium (University of Szeged) · 2007

Cited by 0Open access

Demystifying competitive analysis

Daniel C. Smith, John E. Prescott · Planning Review · 1987

The value of competitive intelligence is recognized by everyone from CEOs to line managers. However, very few firms actively link their planning process with their competitive analysis. Moreover, managers in those few firms that do have an active competitive intelligence program are often disappointed with the quality of information they receive.

Cited by 13

Resource-competitive analysis

Seth Gilbert, Jared Saia, Valerie King et al. · 2012

In the spirit of competitive analysis, approximation guarantees, and game-theoretic treatments, we introduce an approach to evaluating the performance of attack-resistant algorithms in distributed systems. This new approach, which we call resource-competitive analysis, is concerned with the worst-case ratio of the cost incurred by an algorithm to the cost incurred by any adversarial strategy. Here, the notion of cost corresponds to any network resource such as band-width, computational power, or an onboard energy supply. An adversary who attacks the system is assumed to control and coordinate a large number of Byzantine users that can exhibit arbitrary deviation from any prescribed protocol; in other words, the adversary may select any strategy, whether it be rational or not.

Cited by 15