Product Platform Identification and Development for Mass Customization
George Q. Huang, Sheng Bin, Gldeon HALEVI · CIRP Annals · 2003
Cited by 16
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About 10,000 papers for “Product Development and Customization”
George Q. Huang, Sheng Bin, Gldeon HALEVI · CIRP Annals · 2003
Cited by 16
Bin, S, Halevi, G, Huang, G · The HKU Scholars Hub (University of Hong Kong) · 2010
This paper is mainly concerned with the identification of an embryonic product platform from a family of products whose composition, configuration and characteristics are represented by Attributed Graphs. The problem becomes that of identifying the largest isomorphic sub-graph with the highest similarity. An algorithm is proposed for solving this problem together with several novel concepts.
Cited by 0
WU Li-xia · Advances in intelligent systems and computing · 2012
Cited by 0
Veronica Wong · Kent Academic Repository (University of Kent) · 1999
Cited by 0
George Chryssochoidis, Veronica Wong · Journal of Product Innovation Management · 2000
Offering a standardized product for different country markets may enable companies to accomplish fast product development and multicountry rollout, whereas also enjoying substantial cost benefits. However, not all manufacturers serving multicountry markets can adopt a standardized product strategy. Where technological requirements, standards, and approval procedures vary substantially across countries, manufacturers invariably must adapt the product's technology to fit individual country requirements. Extensive customization may lead to longer new product development and rollout times and increase the likelihood of delays in the entire project, hence adversely affecting overall new product outcome. This study examines the relationships between product technology customization, the timeliness in completion of both the new product development effort and international market launches, and new product success. The study that reports on new product launches across European markets, is based on personal interviews with senior managers in 30 multinational companies. The authors show that timeliness in new product development and timeliness in rolling out the new product into different country markets mediate the link between product technology customization and overall new product success. Customization of product technology increases the likelihood of delays in the completion of new product development projects and multicountry rollout. Additionally, the timeliness in new product development mediates the relationship between product technology customization and timeliness in international new product rollout. This means that if the NPD project runs behind schedule, a fault‐free multicountry rollout program becomes increasingly unlikely, as problems encountered during product development spillover into the rollout program. The results imply that international product managers must assign greater priority to assessing the relative advantages of customizing new product technology and to consider the timing implications for both the NPD effort and subsequent rollout. Managers must set realistic schedules and allocate sufficient resources to ensure both tasks can be accomplished within planned time scales. Finally, managers should not underestimate the complexities and time involved in customizing new product technologies, including the completion of disparate country technical approval procedures.
Cited by 50
Chryssochoidis, George, Wong, Veronica · Kent Academic Repository (University of Kent) · 1999
Cited by 0
Slinger Jansen, Gerco Ballintijn, Sjaak Brinkkemper · 2006
Cited by 0
Hairulliza Mohamad Judi, Ng Kim Boon · Research Journal of Applied Sciences Engineering and Technology · 2013
This study aims to explain a House of Quality (HoQ)-based approach that integrate technical needs and customer requirements as a useful procedure in mass customization and to demonstrate a HoQ template prototype, for the purpose of managing product design and development activities efficiently. HoQ is a procedure to determine the characteristics of new product development that combines technical requirements and customer desires. In the current mass customization era, this is a useful practice in providing tremendous variety and individual customization, at competitive prices. Among the problems faced in product development is the lack of information and communication technology (ICT) application to manage the technical needs and customer requirements so that the acceptability of the products can be maximised and customer requirements could be fulfilled. The implementation of ICT in product design and development activities are required to ensure smooth running of these activities. This study employs systems development life cycle methodology in developing HoQ template application. The application was tested to evaluate the reliability and usability of the system. The House of Quality Template prototype was proposed to ensure new product design and development activities are managed properly. The prototype was tested using two software quality dimensions, namely usability and application environment. The responses from a group of users show that the application performs the deliberate function properly. This study seeks to find solution and help industry to increase the efficiency of new product design and development activities especially in mass customization paradigm.
Cited by 1Open access
Jin Yue · 2007
This paper studies theory and the process of product development and design.According to the PDM system,it puts forward the product development platform frame based on customization.This production model not only could be satisfied with the individual needs of customer,but also keep product with the low cost and the short delivery time at same time.At the end,an application to the design of a small metallurgy machine enterprise is shown.
Cited by 0
Huang, GQ, Zhang, X · The HKU Scholars Hub (University of Hong Kong) · 2010
Cited by 0
Yang, Q, Wang, Huanhuan · OpenGrey (Institut de l'Information Scientifique et Technique) · 2012
The competition in the global market is accelerating rapidly because of less technological gap, matured manufacturing level, and various changing customer needs. Increasingly customers choose products in terms of experience desires, psychological desires and whether the products can reflect their values, in addition to the main product functions. Moreover, there are a large number of small and medium sized manufacturing companies in the developing countries. OEM (Original Equipment Manufacturer) and simple mass production cannot generate good value for these manufacture companies, and they have been seeking new opportunities to create higher value for their products/services and satisfy different needs of customers. Mass customization is one of the main business forms in the future, which can best meet the needs of individual customer, especially psychological needs. The key to mass customization is to provide enough modules to meet individual needs with a limited cost increase. The problem has been how to identify the real user needs and individual differences. The purpose of this research is to develop a sound design methodology based upon the current product design theories and practices for future product innovation and sustainable growth of small and medium sized manufacturing enterprises. The research focuses on the user-product cognitive behaviours and the relationship between human attributes and product features. Orthogonal experiment, eye tracking technology and artificial neural network have been successfully applied in this research. The research has developed a user needs hierarchy model and added value hierarchy model, and a robust theoretical basis to predict and evaluate (individual) user needs for product design. The research has further made the following contributions: 1) The relationship between human attributes and product features has been established, which can help designers understand the differences of various customer groups; 2) The different effects of various influence factors on people’s cognition and preference choice based on vision have been analysed and discussed; 3) A new method to identify, cluster, and combine common needs and personalized needs in early design stage for mass customization has been developed; 4) The research results can be reused in the future design of the same or similar kind of products.
Cited by 0
Veronica Wong · Kent Academic Repository (University of Kent) · 1997
Cited by 0
Brattli, Sigrid, Högström Karlsson, Oscar · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2025
This master's thesis, spanning a 20-week period, focuses on the development of a digital product configurator. The project was commissioned by Svalson Safety AB, a manufacturer of sliding windows for receptions, restaurants, and drive-thrus. The primary challenge was managing a very high degree of customer customization while simultaneously guaranteeing quality and meeting safety requirements. Utilizing the Design Thinking framework and theories such as Hicks's Law, Gestalt principles, and readability, numerous solutions were explored, with a strong emphasis on usability and user experience. The main goal of this work was to empower customers to independently find the right product and customize it to their specific needs. During the empathize phase, we conducted interviews and surveys that allowed us to identify several areas for improvement. Without a configurator, all customers currently need to call in and be guided by a salesperson to determine which sliding window model suits their requirements. This is due to insufficient information on the website, making it difficult for customers to understand the differences between models on their own. This represents a lengthy and repetitive process for sales representatives, who expressed a desire to dedicate more time to complex projects. Based on these insights, we formulated a mission statement: "The goal is to create a user-friendly digital configurator that helps Svalson Safety's Swedish and international customers select and customize sliding windows according to the end-customer's needs. The tool can also be used to facilitate conversations between the customer and the sales department. It is crucial that the tool represents Svalson and the quality they are known for." Many solutions were explored regarding how choices should be presented and in what order, as well as the interface design to ensure good usability and a positive user experience, all while aligning the interface with Svalson's brand. Ultimately, we developed a concept in Figma to enable user testing. The tests were conducted remotely via the platform Maze, with 32 participants aged 19-65 completing a set number of tasks. Following the tests, we recognized the need to improve overall clarity and make it easier for users to go back and make changes. We updated the design language to include rounded corners, revised the navigation menu, the progress bar, and the general layout, and repositioned the price display to align with the user's natural eye-tracking path. With the help of Svalson's graphic profile and an analysis of the website, the interface radiates the Svalson brand.
Cited by 0Open access
Jui-Che Tu, Yu-Chen Huang, Tsai‐Chi Kuo et al. · Journal of Industrial and Production Engineering · 2013
Customization can match consumers’ individual needs and avoid the unnecessary waste and use of the producers’ materials. In order to lower the impact of products on the ecological environment, this study explored and analyzed customization development procedures in product service systems (PSSs). Decision-making analysis was conducted on the development factors of customization, and important elements and weight factors related to environmental benefits were identified according to the analytical result. The research methods included three stages. First, literature review and analysis were conducted to generalize the criteria of PSSs and customization development. Second, expert interviews, literature review, and the analytic network process were conducted to identify the key elements of the customization development procedures in PSSs. Finally, a customization development procedure was designed for a PSS, and a customization development evaluation tool was planned as the important criterion for product customization development procedures in PSSs.
Cited by 12
Ali Yassine, Ki-chan Kim, Thomas Roemer et al. · 2004
Abstract. Realizing product customization as ‘just a mouse click away ’ is the ultimate dream of many organizations and customers. To date though, mass customization is generally delivered through standardized products or custom-assembly of standardized components – often neglecting the product development aspect of customization through providing custom-designed products. In this paper we address this gap, and in particular investigate – both theoretically and empirically – the role of IT in product development-related customization. We revert to the automotive industry, which although it has long progressed beyond ‘any colour as long as it is black’, still offers only limited customization possibilities to its customers. 1. A shift in competitive strategy Mass customization is a key challenge for most industries.
Cited by 0
Gülçin Büyüközkan · 2008
The need for product customization during product development processes will continue to increase. Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. For this reason, to support managerial decision making, this paper proposes a strategic evaluation framework based on the analytic network process to assess effectively MC strategies in product development process. Finally, a case study is given to illustrate the proposed approach.
Cited by 2
Shu Biao, Chen Zhiguo · International Technology and Innovation Conference 2006 (ITIC 2006) · 2006
To adapt the competition of global market and meet various demands of customer, mass customization which is a mode of manufacture and design emerges as the requirement of social development. The final aim of mass customization is to combine the advantages of mass production and customization to meet the demands of individual customer, while without losing the enterprise's economic benefits. Firstly, based on the characters of mass customization mode, product model, configuration object of product structure based on product model, reasoning of product structure and component variables are studied from aspects of conceptual introduction and theoretical analysis. Secondly, product configuration design and effect, configuration control based on customization, the process of product configuration and instantiation methods etc. are discussed in detail. Lastly, the product family model and structure of configuration oriented is presented.
Cited by 0
Michael W. Paskus, Ely Dahan, Stephen C. Graves et al. · 2000
In the course of the last decade there has been a growing movement away from traditional product development and manufacturing associated with mass production to entirely new processes required to support Mass Customization. Mass customization is both a product development and manufacturing process that is being mandated by increasingly heterogeneous customer needs. It requires very flexible designs, and manufacturing and delivery processes that reduce the economic order quantities to a single customer order. It also requires a means to identify the elements of the product that should be customization capable. This thesis seeks to define Mass Customization, its relationship to the automotive industry, and its increasing importance in turbulent markets. It also considers two key enablers required to effectively implement Mass Customization: product modularity and customer preference measurement through the use of innovative Internet applications and tools. A significant focus of this thesis is to investigate the use of Mass Customization methodologies and of Internet based preference
Cited by 0
Yun Cao · 2002
In this paper, a paradigm of software development for mass customization (SDMC) is proposed on the basis of domain specific engineering, component based software engineering and concurrent engineering. This paradigm aims at satisfying the individual customer needs with the mass development of off the shelf software. Also introduced are the process of software development for mass customization, the architecture of software products family for mass customization, a model of integrated product and process for mass customization, and an agile organization of software development for mass customization.
Cited by 5
Yun Xia Wang, Xiao Yu Ni, Zhi Liang Wang · Advanced materials research · 2010
On the basis of scale-based modular product family design method, the customization product CAD/CAE integrated system was studied under mass customization environment. The system divides into three parts including programming, design and evaluating process. First of all, product family model was built during programming process, which includes functional model, principle model and structure model. Then based on the product family model database, in accordance with the theory of variant design, using parametric CAD re-development technology, specific product satisfied by client customizes rapidly. Finally utilizing finite element analysis to analyze and evaluate the customization design, the customization result will be more reasonable and high efficiency.
Cited by 1