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Prosocial Behavior

Nancy Wisely · The Blackwell Encyclopedia of Sociology · 2007

Social psychologists invented the concept of prosocial behavior to characterize a range of voluntary actions that benefit the welfare of others. Because prosocial behavior is socially defined, its specific nature may differ across societies or by situations. For example, the widespread norm, “Thou shall not kill,” does not apply on the battlefield where killing may be rewarded with praise and medals. Prosocial behavior is consistent with social norms and provides a convenient antonym for antisocial behavior, or non‐normative behaviors such as crime and most forms of aggression. Helping is a prosocial subtype and refers to any behavior that has positive consequences for another. The helper's motivation may be altruistic or egoistic. Altruism is a special form of helping. The altruist is motivated by the ultimate goal of improving another's well‐being regardless of possible personal costs. Although the altruist may garner rewards in the act of helping, this does not preclude the altruistic intent. In contrast, egoistic responses are self‐serving and motivated by the desire to improve one's own welfare. The connection between altruism and prosocial behavior varies. Prosocial behavior will not always be altruistically motivated, and altruistic motivation will not always generate prosocial behavior (Batson 1991).

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Prosocial Behavior

Sean Fernando, Claire F. Leach, Danielle Haake et al. · UND Scholarly Commons (University of North Dakota) · 2024

Prosocial behavior is a widely researched area of social psychology. It can be defined as the voluntary actions performed with the goal of benefiting others. This concept of helping others includes a wide range of actions, from simple acts such as holding the door open for someone to larger acts like donating money to charity (Peetz & Howard, 2022). This chapter will explore the topic of prosocial behavior by identifying the main types of prosocial behavior and the measure used to assess them, explaining the motivation behind prosocial behavior, and discussing various benefits and counterarguments to prosocial behavior.

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Prosocial Behavior

Kathryn R. Wentzel, Laurence Fillisetti, Carolyn McNamara Barry · 2018

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Prosocial Behavior

Hans‐Werner Bierhoff · The Blackwell Encyclopedia of Sociology · 2021

From a conceptual viewpoint, prosocial behavior is contrasted with helping behavior, on the one hand, and altruistic behavior, on the other. Prosocial norms are inferred if people in a given social setting usually offer help. Internalized social norms represent personal norms which exhibit a stronger association with prosocial behavior than social norms. In addition, social responsibility is a key determinant of prosocial behavior which is reduced by diffusion of responsibility. The socialization of prosocial behavior is strongly influenced by parents. In general, prosocial modeling facilitates prosocial behavior in many settings. Help recipients sometimes respond defensively to receiving help. Finally, the provision of help contributes to the well‐being of the helpers.

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Prosocial Behavior

Zoi Manesi, Niels J. Van Doesum, Paul A. M. Van Lange · 2017

Cited by 14

Prosocial behavior

Darren L. Clark, Mark Penner, Shannon Wowk et al. · 1991

Author's personal copy Treatments (12 and 48 h) with systemic and brain-selective hypothermia techniques after permanent focal cerebral ischemia in rat

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Prosocial behavior

Lamy, Lubomir · HAL (Le Centre pour la Communication Scientifique Directe) · 2011

International audience

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Prosocial Behavior

Fernando, Sean, Leach, Claire, Haake, Danielle et al. · UND Scholarly Commons (University of North Dakota) · 2024

Prosocial behavior is a widely researched area of social psychology. It can be defined as the voluntary actions performed with the goal of benefiting others. This concept of helping others includes a wide range of actions, from simple acts such as holding the door open for someone to larger acts like donating money to charity (Peetz & Howard, 2022). This chapter will explore the topic of prosocial behavior by identifying the main types of prosocial behavior and the measure used to assess them, explaining the motivation behind prosocial behavior, and discussing various benefits and counterarguments to prosocial behavior.

Cited by 0Open access

Prosocial behavior

Erica J. Boothby, Margaret S. Clark · AccessScience · 2015

AccessScience is an authoritative and dynamic online resource that contains incisively written, high-quality educational material covering all major scientific disciplines. An acclaimed gateway to scientific knowledge, AccessScience is continually expanding the ways it can demonstrate and explain core, trustworthy scientific information that inspires and guides users to deeper knowledge.

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