Through social interactions with others, individuals develop their reputations; others form opinions about who an individual is based on their perceptions of our behavior, values, attitudes, and so on. Adolescence is an important time for adolescents to engage in reputation management. Reputations are influenced by the social norms and expectations of one's peer group. To successfully manage the impressions that others will form of the self, it is important for adolescents to understand how their behavior will be received and what is expected of them. This entry introduces how adolescents may use impression management techniques to manage their reputation; it also explores the role of friendships and peer groups and the role of social identity in shaping reputation, highlights reputation management in those with social anxiety, and discusses the fact that reputation management now takes place online as well as face to face. Future research directions are proposed.

Cited by 1

Reputation Management

Anne V. Seyferth, Kevin C. Chung · Plastic & Reconstructive Surgery · 2025

Cited by 0

Reputation Management

Encyclopedia of Business Ethics and Society · 2008

Cited by 0

Reputation Management

John Doorley, Helio Fred Garcia · 2025

Cited by 2

REPUTATION MANAGEMENT

2007

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Reputation Management

Tony Langham · 2018

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Cited by 10Open access

Reputation Management

Encyclopedia of Public Relations · 2013

Cited by 0

Reputation Management

John Doorley, John Doorley, Helio Fred Garcia et al. · 2006

Cited by 38

Reputation management

Berens, Guido, Carroll, C.E. · Data Archiving and Networked Services (DANS) · 2016

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Reputation Management

Edy Portmann · Fuzzy management methods · 2026

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Reputation Management

Wendy Lewis, Jane Yoo · Advances in Cosmetic Surgery · 2025

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Reputation management

Damion Sturm, Trish Bradbury · Edward Elgar Publishing eBooks · 2024

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REPUTATION MANAGEMENT

Wei Yuming · Zenodo (CERN European Organization for Nuclear Research) · 2026

Cited by 0Open access

REPUTATION MANAGEMENT

Wei Yuming · Zenodo (CERN European Organization for Nuclear Research) · 2026

Cited by 0Open access

Reputation management

Felix Deat · Rutgers University Community Repository (Rutgers University) · 2016

The concept of reputation has emerged as a central feature in the governance of public administration as to appreciate and heighten the impressions of stakeholders. Reputation is considered to be a construct that organizations may use by actively influencing the perceptual processing of stakeholders, especially through a focus on distinct expectations and values. Within this management perspective of reputation, organizations and scholars have proposed and analyzed the eminent function of corporate branding. Schultz and de Chernatony (2002) assuredly note that “corporate branding provides a basis for a corporation to develop and express its distinctiveness through its consistent relationships with all stakeholders (p.105)”. Managing corporate branding refers to the deliberate and strategic process to construe and enhance the desired image of the organization to all stakeholders. Within this context, strategic communication, in the perspective of the utilitarian motivational function of brand management offers potential opportunity to not only enhance brand awareness but also prompt brand meaning. This research seeks to examine whether local agencies can influence the attitudes and behaviors of their constituents in their favor by managing the image(s) associated with their institutions. To explore this issue, an exploratory mixed-methods framework was selected to investigate the following question: To what extent do branding cues, as communicated by local public agencies, influence citizen attitudes and behavior towards that particular agency? Considering the objective of this dissertation, an exploratory, mixed-methods sequential design was used. More specifically, the research was carried out in the context of public schools in two phases: qualitative methods, including interviews with ten superintendents and the evaluation of more than 30 public school districts websites, were first used to collect important data, which were analyzed and the results were used to design the main quantitative experimental component of the study. The findings advocate for a fit approach of reputation management, which implicates to strengthen what the organization stands for and the capacity to recognize it, by directly influencing stakeholders perceptual processing. Within the framework of public schools, strategic branding communication appears as a feasible and compelling approach to promote positive reputation. Specifically, this study demonstrates that through the direct effects on both components of brand equity, strategic branding communication is capable to enhance the efforts of public organizations to favor positive reputation and uphold favorable attitudes and behaviors.

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