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About 6,567 papers for “Competitor analysis”

Competitor analysis

Hooley, Graham J. · Aston Publications Explorer (Aston University) · 2002

Cited by 0

Competitor Analysis

Greg Fisher, John E. Wisneski, René M. Bakker · 2020

Abstract The purpose of a competitor analysis is to provide managers with a complete picture of the competitive landscape confronting a firm. The core idea behind a competitor analysis is to use a systematic approach to (1) identify current and future rivals to a firm, (2) assess the strengths and weaknesses of current and future rivals, (3) determine a match between a competitor’s strategies and capabilities, (4) analyze the future plans and intentions of rivals, and (5) predict a competitor’s reaction to initiatives launched by a firm. The ability to anticipate the response by rivals provides a firm with a competitive advantage. This chapter discusses the underlying theory, core idea, depiction, process, insight or value created, and risks and limitations of competitor analysis. Finally, the chapter offers the illustration of Netflix and applies the steps of competitor analysis to this case.

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Competitor Analysis

Daellenbach, Urs, Sammut-Bonnici, Tanya, McGee, John et al. · Figshare · 2020

Competitor analysis is essential to effective strategic management. It requires careful consideration of who a business is competing against directly and indirectly as well as new or potential rivals. Analyzing competitor's strategies involves drawing on a wide range of information available about their activities in product/service markets, their interactions with suppliers and customers, their company histories and annual reports, and media sources or presentations to key stakeholders. Moving beyond the snapshot view of a competitor to understanding its goals and direction and the factors driving these changes is particularly desirable.<br>

Cited by 0Open access

Competitor Analysis

Daellenbach, Urs, Sammut-Bonnici, Tanya, McGee, John et al. · Figshare · 2020

Competitor analysis is essential to effective strategic management. It requires careful consideration of who a business is competing against directly and indirectly as well as new or potential rivals. Analyzing competitor's strategies involves drawing on a wide range of information available about their activities in product/service markets, their interactions with suppliers and customers, their company histories and annual reports, and media sources or presentations to key stakeholders. Moving beyond the snapshot view of a competitor to understanding its goals and direction and the factors driving these changes is particularly desirable.<br>

Cited by 0Open access

Competitor Analysis

Urs Daellenbach · Wiley Encyclopedia of Management · 2015

Abstract Competitor analysis is essential to effective strategic management. It requires careful consideration of who a business is competing against directly and indirectly as well as new or potential rivals. Analyzing competitor's strategies involves drawing on a wide range of information available about their activities in product/service markets, their interactions with suppliers and customers, their company histories and annual reports, and media sources or presentations to key stakeholders. Moving beyond the snapshot view of a competitor to understanding its goals and direction and the factors driving these changes is particularly desirable.

Cited by 0

Competitor Analysis

Mike Meldrum, Malcolm McDonald · 1995

An important aspect of a market which needs to be understood and characterised for the development of marketing policies is the substance and nature of the competition within it. In recent years, the work of Michael Porter, a Harvard Business School professor, has become synonymous with the process of such competitive analysis. His `five forces’ analytical framework provided a systematic method of exploring the competitive context of a market. Good analysis of these forces will help organisations to identify where power lies in the market, who can influence market trends, how the market is likely to develop, where to concentrate when seeking new market opportunities and the basic platforms from which it is possible to compete.

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Competitor Analysis

Venkatesh Shankar · Wiley International Encyclopedia of Marketing · 2010

Abstract Competitor analysis refers to the strategic evaluation of the strengths and weaknesses of current and potential competitors for a focal brand in its market(s) or for a focal strategic business unit (SBU) or firm in the corresponding industry(ies). Competitor analysis is part of a marketing plan and can be done at the product‐market level, the SBU level, or the firm level. The main purpose of competitor analysis is to develop business and marketing strategies that are based on sustainable competitive advantage. When applied at the brand level, competitor analysis is useful in deciding whether to launch a new product and in formulating brand‐positioning strategy. A good competitor analysis should include assessments of both current and potential future competitors. The most direct or relevant competitors can be identified based on an analysis of the market structure, which includes such considerations as similarity of served needs, substitutability, cross‐price elasticity, switching costs, and perceptual positions. Competitor analysis is performed at intervals of a year or less. The term, competitor analysis, is used interchangeably with competitive analysis, although competitive analysis typically refers to the assessment of a business situation with a view to develop a sound business or marketing strategy relative to competitors.

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Intelligence competitor analysis

Zalabová, Annemarie · Brno University of Technology Digital Library (Brno University of Technology) · 2017

Tato diplomová práce pojednává o využití metod Competitive Intelligence na případu konkrétní firmy. Práce si klade za cíl vylepšit stávající proces získávání informací o konkurenci a jejich využití při strategickém rozhodování vedení společnosti pomocí metod CI. V úvodní části práce je analyzována současná situace společnosti XYZ a definování problému k následnému řešení. Další část se věnuje obecným teoretickým předpokladům a představení různých metod a přístupů k řešení. Posléze následuje aplikační část práce, ve které je aplikována vybraná metoda Competitive Intelligence pro potřeby dané firmy. Závěrem je výsledný návrh řešení problematiky zhodnocen a jsou uvedeny přínosy, které tato implementace firmě přinesla.

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Competitor analysis YIT

Ameti, Sadik, Fazakas, Kristian, Sandberg, Magnus · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2009

Detta examensarbete har utförts av Sadik Ameti, Magnus Sandberg och Kristian Fazakas påInstitutionen för Ingenjörshögskolan på Högskolan i Borås, på uppdrag av YIT Sverige AB.Den västsvenska klimattjänstsmarknaden präglas av en väldigt hård konkurrens både från nyaoffensiva företag samt gamla mer etablerade företag. Därför vill YIT upprätta enkonkurrensanalys för den västsvenska marknaden. Konkurrentanalysen skall ge insikt i vilkadet är som är konkurrenter och hur de arbetar på marknaden, skillnaden mellan företagen samthur konkurrensen skall bemötas av YIT.Syftet med detta examensarbete är att undersöka och kartlägga vilka som är YIT:skonkurrenter. Tyngden ligger på bedömningen av företagens finansiella ställning mellan åren2005 till och med 2007. Anledningen till att analysen fokuserar på åren 2005 till 2007 ärbland annat för att dessa år var högkonjunkturår, vilket gör att man kan bilda sig enuppfattning av hur konkurrenterna agerar när det är bra ekonomiska tider och därmed ingastörningsmoment från omvärlden. Förutom den ekonomiska ställningen är bedömningen avföretagen även grundad på andra faktorer såsom konkurrenternas strategi, övergripande mål,vision, affärsidé, framtidsutsikter mm. Vi genomför även en företagsanalys av YIT som syftartill att utveckla och anpassa företaget. För att besvara uppsatsens frågeställning har vi utgåttfrån en fundamental analys som bland annat innehåller själva konkurrentanalysen sommynnar ut i en kartläggning av konkurrenterna, kombinerat med en företagsanalys,omvärldsanalys, räkenskapsanalys och Michael Porters SWOT-analys.I Uppsatsen kommer vi fram till att det finns fyra större konkurrenter som YIT skall hållaögonen på samt diverse förbättringar YIT kan göra i sin organisation.

Cited by 0Open access

Market and Competitor Analysis

Gérard Martorell · 2025

Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer’s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers’ wishes.

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Organising competitor analysis systems

Ghoshal, Sumantra, Westney, Eleanor, Institut Europeen d'Administration des Affaires (INSEAD), 77 - Fontainebleau (France) · OpenGrey (Institut de l'Information Scientifique et Technique) · 1990

Cited by 1